We can confirm a growing trend of public safety people interested in pushing notifications through services such as Twitter. This is particularly true of campus-oriented alerts.
The incident yesterday points to a clear problem with relying on these types of commercial services for critical notifications. These services were never designed to carry high-priority information, and no up-time guarantees are made.
The same is true for SMS (text-messaging) notifications. SMS-based notification services are not all created equal as we've learned from several high-profile school emergency situations where the SMS alerting worked inadequately (more on this to come).
While there is certainly nothing wrong with utilizing social networks as a component of overall notification strategy, relying solely on these is likely to be a big mistake as the outage yesterday illustrates.
-LBB
For other news on Twitter and notification, check out this blog post.
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