Monday, September 14, 2009

Managed Multi-Modal Messaging

Multi-modal is a phrase we're regularly seeing when people write about notifications, alerts, and warnings. It's sinking in that using many types of devices is the best way to make sure more of the right people get a message at the right time, particularly in an emergency.

We're beginning to see another word show up. That's "managed". A managed system is one where bosses have realized that installing technology, conducting training, and maintaining a technical support contract is not enough to ensure success. There needs to be a funded program surrounding the technology, beyond technical support.

Case in point: Connecticut is implementing a statewide notification solution. In the contract with their vendor, they included funding for ongoing support for the vendor to help the state and its various agencies roll-out the program, generate buzz for it, and consistently advertise it, says state spokesman Paul Vance. He says the state is planning a "major roll-out" soon, but plan to manage the effort continuously over a wide span of time...with the vendor's help. (The vendor is Everbridge.)

Meantime, an article recently published by Occupational Safety and Health makes a similar point. As written by a co-founder of Rave Wireless, it includes specific guidance for implementing an effective notification system including:
  • define acceptable terms for emergency mass communications
  • determine target audience specifics
  • consider implementing an inbound notification infrastructure
  • establish detailed approved processes
  • establish policy for frequency and level of communication
  • create message templates
  • communicate your communications plans

Although written for private industry, the management suggestions are equally important for government. We could add more suggestions. (See Galain Solutions - Resources.)

Look for the word "managed" to be used more and more when notification programs are mentioned. And, this would probably be a good time to take a good look at your notification program to make sure you've got resources devoted to managing it over time.

All the best,

Rick

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