In a follow up to our recent post on providing incentives for citizens to register their mobile phones for alerts, it appears San Diego County is dipping its fingers into the motivational pie. Literally.
The county, in conjunction with Twenty First Century Communications, is offering to give the first 500 people who register their mobile phones a free medium Papa John's pizza. The incentive is open to people who haven't previously registered their phones with AlertSanDiego, the county's emergency notification system. And for those who miss the initial free pizza deal, the pizza chain will provide special discount coupons for additional registrants throughout the month of February.
We love to see creative juices flowing (sorry) when it comes to cost-effective methods for creating a buzz among citizens. This situation is an example of a win-win-win for citizens, public safety officials and local business.
Keep your eyes open for more unique partnering programs that get results. And let us hear about your own success stories. Unless, of course, the ideas happen to be really...cheesy.
(Very sorry).
All the best,
Lorin
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