Microsoft has announced it is abandoning its beta program for Vine. Vine was unveiled last mid-year as a tool for helping friends and family stay in touch during emergencies. As it was designed, it would have given individuals ability to post information that would help keep others updated during an emergency.
News feeds would have been available, such as information from local emergency managers. Facebook updates could have been used. But, mostly, it was a place where someone could post their status during an emergency so that others could check on them.
No word on why Microsoft has decided to kill Vine. But, we can't help but note that Facebook and Twitter have been creating a lot of buzz lately as tools for use in emergencies. We don't believe Microsoft's decision to shut down Vine is an indication of the public's appetite for this type of application during emergencies. Using social media for emergencies is beginning to be a way of life, ready or not.
All the best,
Rick
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